Thursday, June 28, 2007

Bank Shot Publicity, The "No Paris" Ploy

It's brilliant really. You run a gossip rag and you've grown tired of seeing that same pinched-up face and those grainy flash of pussy photos. So what do you do? You announce that you aren't going to do it anymore. You wag the dog. You tell people that there is Paris Hilton fatigue out there in media consumer land and therefore you have purged her image and name from your magazine.

Your announcement gets picked up by the very news organization that had made a similar pledge a few months ago. (Cue the Alanis Morrisette please...) You get mentioned on the television programs covering her return to society. You get to brand your particular form of vapid "journalism" as being just that touch more high brow than the other celebrity magazines in the check out line.

So, for the cost of putting out a press release, you get the goodwill of all those people who are tired of the Uber-Tarts, you get coverage in other news outlets, and you don't have to pay the Pussy Flasher one thin dime. From a PR standpoint, it's a no brainer.

Beware, you'll notice one thing about the story. They never say this is a permanent thing. I'm sure the Heinous Heiress will be gracing the pages of US Weekly again sometime soon. But you have to love the depravity of getting essentially free publicity for not doing something.

Hell, Paris herself would be proud, she's been getting publicity for doing nothing for quite sometime now.


Anonymous said...

I am thinking that the T-dude should go on a Paris-free diet. Surely there is something else out there of interest.

The T-Dude said...

brHonestly, I've been thinking the same thing, but the reaction of the media to her has been so...pathetic, I haven't been able to stop. I started to write on the VP's in and out of the executive branch and the current presidential camps, but I keep getting distracted by the PR/media silliness that is the Hilton coverage.

Jim said...

You've got distractions?

Come live in LA where your evening commute is based on who is on Larry King Live at the CNN building on Sunset.

The only way to find out what is happening anywhere else in the country is to hope that O.J. did it.

And "Stormwatch 2007" began when one inch of rain fell in the far reaches of Santa Barbara county.

On the bright side Californy is the place you oughta' be because we've got a lot swimming pools... movie stars... y'all come back now, ya' hear!

Anonymous said...

Ok, I give up. The blond one is now being cited by our (even my own) congressional leaders.

From CBS
"Perhaps the most colorful response belonged to Illinois Democrat Sen. Richard Durbin: "When it comes to the law, there should not be two sets of rules — one for President Bush and Vice President Cheney and another for the rest of America. Even Paris Hilton had to go to jail. No one in this administration should be above the law."